This was Intrepid’s first ever Antarctica venture under their own expedition ship the Ocean Endeavour. As such, they needed fresh Intrepid branded content to promote this new offering and the experiences that can be had both onboard but more importantly off-board in Antarctica itself. From kayaking, hiking, zodiac cruising, camping, photography workshops with Sony and more. I was tasked to shoot it all, but in particular the incredible natural and still pristine beauty travellers are rewarded with when travelling at the very start of the Antarctic season in November. A key selling point for this product.

Intrepid Travel

Intrepid Travel is a global tour operator offering over 1,100 escorted tours worldwide, with an average group size of 10 travellers. They focus on responsible travel, using local guides, public transport, and locally-owned accommodations to provide authentic experiences. Committed to creating positive change through the joy of travel, Intrepid shares travel stories, advice, and safety tips through their engaging blog, "The Good Times."

Trialfinders

Trailfinders is the largest independently-owned travel company in the United Kingdom, with 39 travel centres across the UK and Ireland. They specialise in tailormade travel worldwide, including destinations in Europe, Australia, New Zealand, North and South America, Asia, and Africa.

Services

• Pre production planning

• Hiring local talent (real customers in this case)

• Photography

• Photo editing

• Writing

Deliverables

• 150 high resolution images licensed to Intrepid Travel in perpetuity.

• Photo Essay

Images used across Intrepid’s digital channels and global Antarctica campaigns to raise product awareness and increase sales. I also successfully pitched a story to Intrepid and Trailfinders joint magazine “Premium Adventurer” This highlighted the experience of my parents travelling to Antarctica, accompanied by my photo essay. This secured additional organic advertising in a magazine which goes out to over 40,000 high value targeted customers with an interest in Premium experiences.